They want to know that they matter to you as a customer and that you’re not just after their wallet. Here’s the thing you need to know about your visitors: they want to interact with a genuine brand persona. 6 Tools to Increase Sales and Conversions on Your Small Business Website And there are plenty of affordable solutions available to help cut down on those unnecessary website bounces and increase your conversion rate. It sounds like some highfalutin marketing strategy that you don’t have the time or money for, but I assure you, it’s not.Ĭonversion rate optimization really just refers to the different ways business owners can improve the numbers of sales (or other types of conversions) they make. I think that’s why the phrase “conversion rate optimization” is so intimidating for some. And it probably makes you call into question what happened, what you did wrong, and how could you have saved that sale.įor small business owners, this can be a particularly troubling conundrum as you don’t have the robust (and expensive) resources that larger companies do to try and resolve this problem. In person or on your website, wherever the interaction takes place, it doesn’t feel good when they leave. Then, when it seems like they might pull the trigger, they bounce. You watch your prospective customers take time to look over your product or review the details of your service. One of the most disheartening things to witness as a business owner has got to be the “ bounce." In this roundup, he shares some of his favorite tools for jumpstarting lead gen in your sales funnel. Today's guest post comes from Nathan Oulman of . Nate spends a lot of time reviewing and writing about martech software and how it can affect an organization's bottom line.
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